Sales marketing project: In today’s competitive landscape, understanding revenue growth and the impact of marketing campaigns is critical for informed decision-making. This project offers a deep dive into various revenue streams, customer behaviours, and marketing efforts to provide actionable insights that drive business success.
Revenue Trends Analysis, Line Charts Used to compare revenue trends across previous years and months, identifying growth patterns and seasonal fluctuations. Lollipop Bar Charts explored revenue performance by marketing campaigns and regions to determine the most effective strategies and areas of focus.
Interactive Tables with SVGs: Analysed revenue trends for each country across the full year, providing a clear and dynamic view of regional performance. Donut Charts; Evaluated revenue distribution across channels, enabling a detailed understanding of customer preferences and purchase behaviours.
Examined key product attributes such as product name, stock quantity, invoices, average ratings, views, scoring, and sales amounts; Monitored cost, revenue, and profit trends over the year for individual products.